Itinerary
16 October 2025. Day 1
0900 – 1430
Airport Pick Up according to schedule
1500
Check in at Royale Chulan Damansara
1800
Depart to One World Hotel
1930
Welcome Dinner & Networking Session
2200
Back to Hotel, Free & Easy
17 October 2025. Day 2
0630 onwards
Breakfast at Hotel
0810
Depart to MITEC, Kuala Lumpur
0900 – 1700
ASEAN SME Forum + SME Venture@ASEAN + Business Matching
1700 – 1800
Depart for Dinner Restaurant
1800 – 1930
Farewell and Thank You Dinner
Anak Baba @ Brickfields
159, Jln Sultan Abdul Samad, Brickfields, 50470 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
1930 onwards
Back to Hotel, Free & Easy
18 October 2025. Day 3
0800 onwards
Breakfast at Hotel
1200
Check-out and Goodbye!
ASEAN SME Forum Program
17 October 2025
MITEC, Kuala Lumpur
0800 – 0910
Registration
0910 – 0920
Negaraku and ASEAN Anthem
0920 – 0930
Welcome Remarks by Datuk William Ng, National President, Small and Medium Enterprises Association of Malaysia (SAMENTA), Malaysia
0930 – 0940
Officiating Address by Hon. Dato’ Sri R Ramanan, Deputy Minister of Entrepreneurship and Cooperatives Development, Malaysia
0940 – 1000
Opening Ceremony and Launch of ASEAN SME Caucus
1000 – 1030
Keynote: MSMEs Development in the Context of ASEAN Integration
Tan Sri Nazir Razak, Chairman, ASEAN Business Advisory Council
1030 – 1050
Networking Break
1050 – 1140
Panel I: Accelerating MSME Growth Across ASEAN
- Asif Mustaqim, Asia Pacific and Country Anchor, Financial Institutions Group, International Finance Corporation
- Dr Subhransu Sekhar Acharya, Chairman, National Small Industries Corporation, India
- Rizal Dato’ Nainy, CEO, SME Corporation, Malaysia
- Norlela Suhailee, Director, Enterprise Development (DARe). Brunei Economic Development Board, Brunei
- Pham Thi Ngoc Thuy, CEO, Private Sector Development Committee’s Office, Vietnam
Dr Ong Kian Ming, former Deputy Minister of International Trade and Industry, Malaysia
1140 - 1230
SME Leaders Roundtable
- Ang Yuit, President, Association of SMEs, Singapore
- Litthikay Phoummasak, President, Micro, Small & Medium Enterprise Promotion Association of Lao PDR, Laos
- Dr Nimnual Piewthongngam, Chair of SME Committee, Joint Foreign Chambers of Commerce, Thailand
- Sambath Bun, Secretary General, Young Entrepreneurs Association, Cambodia
- Datuk William Ng, National President, Small and Medium Enterprises Association (SAMENTA), Malaysia
Melanie Ng, Philippines Chamber of Commerce and Industry, Philippines
1230 - 1240
Presentation from AWS : SMEs Digital Transformation Through Cloud and AI by Raja Karandikar
1240 – 1430
Lunch Break and Exhibition Tour
Lucky Draw I
1430 – 1515
Panel II: Opportunities in AI and Digitalisation for SMEs
- Alain Lye, CEO, VeecoTech, Malaysia
- Dewi Meisari Haryanti, Vice Head for Regulation and Governance Committee, Indonesian Chamber of Commerce and Industry (KADIN), Indonesia
- Eeling Lew, CEO, Eilumina Resources, Singapore
- Tina Jamaluddin, Chief Representative (Malaysia) US-ASEAN Business Council, Malaysia
Mr. Leeroy Ting Kah Sing, Regional Director, Corporate Affairs of Carsome, Malaysia
1515 – 1600
Panel III: Alternative Financing for Growth
- Kien Poon Chai, Country Head, Funding Societies, Malaysia
- Leong See Meng, Director, Bursa Malaysia, Malaysia
- Sean Tan, Chief Business Officer, CGC, Malaysia
- Yusuke Ojima, Regional Head of Southeast Asia, Nihon M&A Center
Yeoh Seng Hooi, Secretary General, Small and Medium Enterprises Association of Malaysia (SAMENTA), Malaysia
1600 – 1615
Networking Break
1615 – 1700
Panel IV: Positioning SME within Global Value Chain
- Ain Azizah Arifin, CEO, BubblesO2, Malaysia
- Dato' Henry Goh Co-Founder, Macro Kiosk, Malaysia
- Dato' Kamarul A Muhamed, CEO & Founder of Aerodyne, Malaysia
- Deborah Melissa Bottreau, Founder and Creative Director, Sienna Design, Malaysia
Noorhafizah Rashid, Founder, Big BWN Project, Brunei

Lucky Draw II